• Advanced Manufacturing

Interview with Adam Ball, Solutions Sales Manager at Lantek UK

  • Advanced Manufacturing
Adam Ball is the Solutions Sales Manager at Lantek, succeeding Rob Powell, who retired after 24 years at the company. With over two decades of experience in service, applications, and sales for sheet metal machinery companies, Adam has held senior roles, including Commercial Director at MBA Engineering Systems, and spent 12 years at Bystronic. His expertise ranges from machine tools for laser and waterjet cutting to strategic leadership. Adam’s return to Lantek is fueled by exciting prospects, showcasing his dedication to driving growth and introducing innovative solutions.

The importance of making data-based decisions in the sheet metal industry

  • Advanced Manufacturing
The Covid-19 pandemic has shown us the importance of making decisions that are based on objective and accurate data. The reliability and quality of said data is fundamental and we must know exactly which data to use in order to justify decisions and add value. But we can’t just use any old data.

Business Intelligence: accessibility, agility and knowledge to lend continuity to business

  • Advanced Manufacturing
The raison d’être in industry is the transformation of raw materials into suitable products that satisfy people’s requirements and, by extension, those of the market. The quantity of processes performed and the parties that have to intervene to make this transformation possible vary depending on the sector or the purpose of the product. Coordinating all of the above is complicated as it generates data which is both ample and extremely diverse and to which other variables are added, such as the market, external factors, the competition... the information keeps on growing! Knowing how to process it to find out which type of data we have and which can truly add value, streamlining processes, identifying trends, reducing uncertainty, making forecasts and being able to react in time is critical for any sector’s industry.