Know your customers

Advanced analytics to understand and anticipate customer behavior

Lantek Customer Analytics is a powerful Business Intelligence (BI) app designed to transform commercial data into strategic decisions. Through the analysis of budgets, orders, and customer behavior, it allows for anticipating future production orders, improving customer profitability, and optimizing margins, discounts, and sales processes. All of this is supported by customizable dashboards, specialized filters, and multi-device access. Business Intelligence (BI) application designed to turn commercial and production data into actionable insights. By analyzing quotes, orders, and customer behavior, it helps anticipate future manufacturing demand, improve customer profitability, and manage margins, pricing, and sales performance. The system includes customizable dashboards, advanced filtering, and access from any device.

At a glance

Get a clear, real-time view of your sales performance and commercial activity from any device.

Up to -35% time

Reduce management time with full visibility of the sales funnel, from quoting to order conversion.

Custom dashboards

Design dashboards tailored to your analysis needs, with full control over metrics and visualization.

Analyze how your customers buy

Review the history of quotes, orders, and invoicing to identify purchasing patterns, frequency, and recurrence. Improve production planning by aligning with real demand in your manufacturing environment.

Real-time sales, margin, and conversion KPIs

Monitor key performance indicators such as margins, conversion rates, closing times, sales trends, and performance by customer or sales representative. All data is presented in configurable dashboards for sales and management teams.

Price and margin optimization

Control profitability by customer, order, or quote. Adjust pricing strategies, manage discounts, and detect deviations using accurate data from your ERP and sales processes.

Contact our team

We will help you find the most suitable solution for your business.

Contact us

Key Features

Visual management of the quotes and orders funnel

Track the full lifecycle of each quote and measure conversion rates. Identify how many quotes become orders, the success rate, and the stage of each opportunity within the sales funnel.

Automatic classification of customers by profitability

Segment your customer portfolio using criteria such as profitability, order volume, and frequency. Apply ABC classification to support commercial and financial decision-making.

User-based dashboards

Create dashboards adapted to different roles, including sales, management, production planning, or marketing. Compare performance over time and analyze trends with relevant KPIs.

Multi-device access

Access the platform from desktop, tablet, or mobile. The interface adapts to industrial and business environments, supporting flexible work conditions.

Order prediction through recurrence analysis

Anticipate future orders based on historical purchasing patterns. Identify recurring customers and forecast demand to support production and capacity planning.

Report for BI and management

Export data, KPIs, and reports in Excel or PDF format. Integrate with other Business Intelligence tools or generate documentation for internal reporting and audits.

One platform, no spreadsheets or disconnected systems

Centralize all customer, quote, and order analytics in a single system connected to your ERP and industrial CRM. Eliminate manual processes and fragmented data sources.

Image gallery

Success stories

View all

Frequently asked questions

In this section, you can answer some of the most frequently asked questions.

What is Lantek Customer Analytics?

It is an analytics module that provides a detailed view of customer and sales behavior. It helps anticipate future orders and manage profitability.

What information is required to start?

You need existing data on quotes, orders, customers, and invoicing managed within Lantek Integra.

Can it help improve margins?

Yes. The system provides visibility into real profitability and identifies deviations by customer, order, or quote, supporting pricing adjustments.

What KPIs are available?

Quote conversion rate, profitability by customer and order, sales evolution, average margin, deviations, and recurrence rate, among others.

Is technical knowledge required?

No. The interface is visual and designed for commercial and management users. Advanced technical skills are not required.

Is it accessible from mobile or tablet?

Yes. The application is accessible from any connected device.

Does it integrate with sales and quoting modules?

Yes. It uses data from Lantek Integra Quotes and Lantek Integra Sales to provide a complete analytics environment.

Can dashboards be customized?

Yes. Each user can configure dashboards using different metrics, dimensions, and chart types.

Can data be exported or integrated?

Yes. Data can be exported or integrated into external systems and business reports.

Does it reduce the need for external tools?

Yes. It centralizes analytics in one platform, reducing reliance on spreadsheets and disconnected systems.

Contact us

Name *

Company *

Country *

Email *

Phone number

Subject *

Question *

Legal notice *

I have read and accept the Legal Notice and the Privacy Policy

URL

Send