• Advanced Manufacturing

Interview with Adam Ball, Solutions Sales Manager at Lantek UK

  • Advanced Manufacturing
Adam Ball is the Solutions Sales Manager at Lantek, succeeding Rob Powell, who retired after 24 years at the company. With over two decades of experience in service, applications, and sales for sheet metal machinery companies, Adam has held senior roles, including Commercial Director at MBA Engineering Systems, and spent 12 years at Bystronic. His expertise ranges from machine tools for laser and waterjet cutting to strategic leadership. Adam’s return to Lantek is fueled by exciting prospects, showcasing his dedication to driving growth and introducing innovative solutions.

Opportunities of the digital transformation of industrial machinery

  • Advanced Manufacturing
When facing the current environment of Volatility, Uncertainty, Complexity and Ambiguity (VUCA) which is also highly competitive, the digitization of industrial material is an essential differential value in order to quickly adapt to market requirements. It’s a must in order to optimize plant production and respond to new consumption habits that require agile, personalized manufacturing in record times.

Advantages of becoming a Factory 4.0

  • Digital Transformation
No fewer than 90% of companies lack a digital strategy. According to a report by the renowned German strategic consulting firm, Roland Berger. Today however, these barriers can and should be saved, especially now that the fourth industrial revolution is here. It is unstoppable and there is no turning back. If you resist change you will be out of the market.