• Internet of Things (IoT)

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Interview with Adam Ball, Solutions Sales Manager at Lantek UK

  • Advanced Manufacturing
Adam Ball is the Solutions Sales Manager at Lantek, succeeding Rob Powell, who retired after 24 years at the company. With over two decades of experience in service, applications, and sales for sheet metal machinery companies, Adam has held senior roles, including Commercial Director at MBA Engineering Systems, and spent 12 years at Bystronic. His expertise ranges from machine tools for laser and waterjet cutting to strategic leadership. Adam’s return to Lantek is fueled by exciting prospects, showcasing his dedication to driving growth and introducing innovative solutions.

Levers for building a sustainable future

  • Digital Transformation
The industrial sector is the powerhouse behind a country’s growth due to its ability to enhance the competitiveness and internationalization of an economy. The driving effect that it has over other activities, the quality of the work that it generates, the constant innovation and the speed and flexibility with which it adapts to different situations make the industrial business fabric a vector for the progress and well-being of a society.

Adaptation and customization, beyond software

  • Advanced Manufacturing
In the age of digitization, a company’s ability to customize their offer is crucial to enable them to become the preferred choice of current and future customers. This is an adaptation which is necessary in every sector, and the metal industry is not exempt: how do you differentiate yourself from the competition? The key is not in the product, nor in the software per se, but in the processes and in the way that the various pieces of software are adapted to them.