Digital Transformation, an unstoppable reality

Adam Ball is the Solutions Sales Manager at Lantek, succeeding Rob Powell, who retired after 24 years at the company. With over two decades of experience in service, applications, and sales for sheet metal machinery companies, Adam has held senior roles, including Commercial Director at MBA Engineering Systems, and spent 12 years at Bystronic. His expertise ranges from machine tools for laser and waterjet cutting to strategic leadership. Adam’s return to Lantek is fueled by exciting prospects, showcasing his dedication to driving growth and introducing innovative solutions.

The digital ecosystem leads us to create collaborative environments in which we can grow as technological partners, sharing ideas from internal sources (the company itself) and external ones (customers, suppliers, the competition, the market) to develop advanced technological solutions. This is what we call Extended Digital Transformation, a concept that combines the best value propositions of all the agents involved in the process of innovation, with the aim of being more efficient and more productive in the competitive era of Industry 4.0.

Juan Ignacio Castro, a technology enthusiast with more than a decade of experience in aeronautical manufacturing, has been leading the digital transformation at Airbus’ Military Aircraft division. He has made it clear that the digital transformation implies an effort on everyone’s part: the company, the employees, and the suppliers. In order to adapt and stay competitive in the market, “It is important for the entire value chain to develop innovative products and services,” says Castro.