Digital Transformation, an unstoppable reality

Adam Ball is the Solutions Sales Manager at Lantek, succeeding Rob Powell, who retired after 24 years at the company. With over two decades of experience in service, applications, and sales for sheet metal machinery companies, Adam has held senior roles, including Commercial Director at MBA Engineering Systems, and spent 12 years at Bystronic. His expertise ranges from machine tools for laser and waterjet cutting to strategic leadership. Adam’s return to Lantek is fueled by exciting prospects, showcasing his dedication to driving growth and introducing innovative solutions.

Artificial Intelligence (AI) is becoming a key technology for the optimization of production processes and can be especially useful in sheet metal cutting factories from the automation of processes to the creation of quotes, cost control in real time, management of the cutting process or through expert guidance, using AI, of the machine configuration process or in the selection of the most suitable environment configuration to optimally manufacture production orders.

Industry 4.0 requires the provision of intelligence and technology to the entire supply and value chain. Lantek has become a partner of reference in this area of innovation, without sacrificing progress in other state of the art projects, as Asier Ortiz, Lantek Technological Director, announced in this interview. Big data or virtual reality are important tools for meeting the challenge of anticipation.