• Advanced Manufacturing

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Interview with Adam Ball, Solutions Sales Manager at Lantek UK

  • Advanced Manufacturing
Adam Ball is the Solutions Sales Manager at Lantek, succeeding Rob Powell, who retired after 24 years at the company. With over two decades of experience in service, applications, and sales for sheet metal machinery companies, Adam has held senior roles, including Commercial Director at MBA Engineering Systems, and spent 12 years at Bystronic. His expertise ranges from machine tools for laser and waterjet cutting to strategic leadership. Adam’s return to Lantek is fueled by exciting prospects, showcasing his dedication to driving growth and introducing innovative solutions.

The importance of making data-based decisions in the sheet metal industry

  • Advanced Manufacturing
The Covid-19 pandemic has shown us the importance of making decisions that are based on objective and accurate data. The reliability and quality of said data is fundamental and we must know exactly which data to use in order to justify decisions and add value. But we can’t just use any old data.

Extended Digital Transformation, when the collaborative environment becomes a business model

  • Advanced Manufacturing
The digital ecosystem leads us to create collaborative environments in which we can grow as technological partners, sharing ideas from internal sources (the company itself) and external ones (customers, suppliers, the competition, the market) to develop advanced technological solutions. This is what we call Extended Digital Transformation, a concept that combines the best value propositions of all the agents involved in the process of innovation, with the aim of being more efficient and more productive in the competitive era of Industry 4.0.