• Advanced Manufacturing

Interview with Adam Ball, Solutions Sales Manager at Lantek UK

  • Advanced Manufacturing
Adam Ball is the Solutions Sales Manager at Lantek, succeeding Rob Powell, who retired after 24 years at the company. With over two decades of experience in service, applications, and sales for sheet metal machinery companies, Adam has held senior roles, including Commercial Director at MBA Engineering Systems, and spent 12 years at Bystronic. His expertise ranges from machine tools for laser and waterjet cutting to strategic leadership. Adam’s return to Lantek is fueled by exciting prospects, showcasing his dedication to driving growth and introducing innovative solutions.

Imagining the future and making it happen: the machine of tomorrow

  • Advanced Manufacturing
Vision and innovation, cloud, modernization of apps and systems, security, services focused on and for the user, hyper-connectivity, artificial intelligence, protocols, IoT, integration... Digitization, a great deal of digitization, and all under the umbrella of Industry 4.0. The future brings with it a world with more options in terms of automation, variety, precision and effectiveness, but also with less complexity, costs and risks. However, before that future arrives, we have to imagine it. Envisioning the future of the metalworking industry and making it a reality is what Lantek is all about.

Adaptation and customization, beyond software

  • Advanced Manufacturing
In the age of digitization, a company’s ability to customize their offer is crucial to enable them to become the preferred choice of current and future customers. This is an adaptation which is necessary in every sector, and the metal industry is not exempt: how do you differentiate yourself from the competition? The key is not in the product, nor in the software per se, but in the processes and in the way that the various pieces of software are adapted to them.