Do you know your clients well?

Juan José Colás, Chief Sales and Marketing Officer of Lantek

Managers who try to understand and deepen their knowledge of their market ask themselves these questions every day.

In an increasingly hyper-connected world, the metal sector is no exception. Factories face new challenges related to the use of information and access to data; not only manufacturing data but also commercial data.

At Lantek, we are aware that companies do not have fast and precise tools that cover the relationship with clients from preparation of a quote to invoicing an order despite the overwhelming amount of data obtained from the machines and ERPS integrated in plants.

The high number of consultations and orders received by part subcontractors makes it difficult to prioritize and identify recurring clients and those that give us better or worse success ratios in offers while establishing an optimal number of necessary sales reps.

Lantek will soon launch Lantek Customer Analytics, an advanced analytics tool. This business intelligence tool is adapted to the specific needs of the metal sector which feeds from the information generated by the Lantek suite of products while providing integrations with third-party products.

Sound interesting? Let’s talk!