Do you know your clients well? Do you dedicate to all the same time equally? Would you sell more if you had more sales reps?
Juan José Colás, Chief Sales and Marketing Officer of Lantek
Managers who try to understand and deepen their knowledge of their market ask themselves these questions every day.
In an increasingly hyper-connected world, the metal sector is no exception. Factories face new challenges related to the use of information and access to data; not only manufacturing data but also commercial data.
At Lantek, we are aware that companies do not have fast and precise tools that cover the relationship with clients from preparation of a quote to invoicing an order despite the overwhelming amount of data obtained from the machines and ERPS integrated in plants.
The high number of consultations and orders received by part subcontractors makes it difficult to prioritize and identify recurring clients and those that give us better or worse success ratios in offers while establishing an optimal number of necessary sales reps.
Lantek will soon launch Lantek Customer Analytics, an advanced analytics tool. This business intelligence tool is adapted to the specific needs of the metal sector which feeds from the information generated by the Lantek suite of products while providing integrations with third-party products.
Cutting and bending sheet metal accurately is a challenging task, especially when the job involves tight tolerances and complex geometries. It often takes time, skill, and multiple tries to meet customer specifications.
Industry is changing at high speed, enabled by new technologies framed by Industry 4.0 and IIoT. New approaches for software systems and machines are being unveiled all the time. Different hosting possibilities for data and software could make us think that communication is a recent development, but it is not. In this article we will show that Lantek has been working in industrial interoperability for many years.