Data-based decisions

Contrary to popular belief, Artificial Intelligence (AI) is not going to replace people, but should rather be seen as an ally, given that it’s more geared towards optimizing business processes, such as task automation processes. The most widespread AI is currently based on learning from questions and suggestions made to humans to deal with the challenges presented by the different processes. Full automation is only possible in very simple processes, generally with little added value.

If there’s one type of technology applied in the business world whose effectiveness is unquestionable, it’s Big Data, which has significantly revolutionized the way that companies approach markets by establishing the practical use of information and its efficient analysis as a base.

The digital transformation process brings with it a lot of uncertainty. How do I know what tasks and changes I need to carry out in my organization to transform it? It’s impossible to know beforehand. How do I know where I will end up in my transformation process once it is finished? It’s impossible to have a clear idea at the beginning.