Data-based decisions

If we take a brief look back over previous industrial revolutions: mechanization (steam and coal), electricity (mass manufacturing, assembly line) and electronics and computing (automation thanks to information and communication technologies) we can see how these events caused cities and populations to develop, marking a turning point for economies and society as a whole.

The pandemic has empowered people even more, humanizing companies in terms of their relationship with their stakeholders. Clients, suppliers, employees, partners... Now more than ever, it’s obvious that the biggest asset of any organization is its people, how they feel, how they act, how they relate, how they think. This is what we call the Internet of Behavior (IoB).

If there’s one type of technology applied in the business world whose effectiveness is unquestionable, it’s Big Data, which has significantly revolutionized the way that companies approach markets by establishing the practical use of information and its efficient analysis as a base.