• Advanced Manufacturing

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Interview with Adam Ball, Solutions Sales Manager at Lantek UK

  • Advanced Manufacturing
Adam Ball is the Solutions Sales Manager at Lantek, succeeding Rob Powell, who retired after 24 years at the company. With over two decades of experience in service, applications, and sales for sheet metal machinery companies, Adam has held senior roles, including Commercial Director at MBA Engineering Systems, and spent 12 years at Bystronic. His expertise ranges from machine tools for laser and waterjet cutting to strategic leadership. Adam’s return to Lantek is fueled by exciting prospects, showcasing his dedication to driving growth and introducing innovative solutions.

The integration of systems as a strategy for business optimization

  • Advanced Manufacturing
When a company decides to go ahead with the digitization of its processes, it tends to be aiming for greater visibility, traceability and optimization, which generally implies improvements in efficiency and decision-making.

Adaptation and customization, beyond software

  • Advanced Manufacturing
In the age of digitization, a company’s ability to customize their offer is crucial to enable them to become the preferred choice of current and future customers. This is an adaptation which is necessary in every sector, and the metal industry is not exempt: how do you differentiate yourself from the competition? The key is not in the product, nor in the software per se, but in the processes and in the way that the various pieces of software are adapted to them.